How to Read How to Make Your Number in 2018 RTF
This workbook is for executives who want to be market leaders. To be a market leader, you must grow revenue faster than the industry and your competitors. We call this “making your number.” If you want to lead your market, this workbook, and its companion workshop, is for you.It teaches you what market leaders are doing differently than average market participants. We call these unique approaches emerging best practices. An emerging best practice is a method being used exclusively by market leaders. They are not being used by everyone. Emerging best practices are powerful differentiators that cause revenue growth to accelerate. In contrast, average market participants use best practices. A best practice is a method used by many, if not all. Best practices are not differentiators and do not cause revenue growth to accelerate. With many executives implementing the same best practices,often in the same industry, their ability to create market leadership does not exist. Every week, 52 weeks per year, executives striving for market leadership travel to Dallas, Texas, to visit The Studio, our executive briefing center. Their time is spent participating in workshop exercises, under our supervision, designed to help them “make the number.” This vantage point allows us to witness what is working, and what is not working. The output of these sessions is this workbook. The methodologies, tools, and exercises you are holding in your hands were created by your peers who have become market leaders by consistently “making their number.” This is the only workbook we know of that has been battle-tested by such a large and diverse group of successful growth executives. This is why you should read it.
